How’s the American consumer doing? Recent comments from companies and their executives offers clues, with some citing healthy spending behavior and others seeing people looking to get ahead of tariffs on imported goods.
A leading homebuilder has said consumer confidence contributed to a slow start to the spring selling season. A German maker of educational toys said its category is one that can prove resilient in recessionary times. And a big grocer said it’s seeing plenty of value-seeking in its aisles.
Here’s a roundup of some observations about the state of the American spender so far this year.
Some Shoppers Seek to ‘Tighten Their Pocketbooks’
Grocer Albertsons (ACI) on Tuesday said it hasn’t seen consumer behavior change much, though it did say “consumer sentiment is low.” Consumers are “saying that they will do what they’ve been doing, which is seek value and find ways to tighten their pocketbooks,” CFO Sharon McCollam said on a conference call, according to a transcript provided by AlphaSense.
That, executives said, means things like leaning on promotions and buying more products from proprietary brands.
Grocery stores, clothing and shoe stores, specialty food stores, and liquor stores all saw upticks in visitors last week, according to foot-traffic data from retail insights company pass_by .
“This isn’t just about inflation anymore—consumers are clearly reacting to tariff headlines by buying what they fear will soon become more expensive or harder to find,” said Vice President of Marketing James Ewen. “It’s rare to see such coordinated spikes across essentials, apparel, and specialty food in one week.”
At streaming giant Netflix (NFLX), which reported results late Thursday, members don’t seem to be cancelling or shifting to cheaper plans at unexpected rates, executives said.
“Based on what we are seeing by actually operating the business right now, there’s nothing really significant to note,” CEO Greg Peters said. “So what are we looking at, primary metrics and indicators would be our retention, that’s stable and strong.”
Entertainment spending, Peters said, “has been pretty resilient in tougher economic times. Netflix, specifically, also has been generally quite resilient, and we haven’t seen any major impacts during those tougher times, albeit, of course, over a much shorter history.”
Slower Home Buying; Wealthy Travelers Keep Spending
There are signs that Americans are putting off big purchases, though some may also be pulling car purchases forward to get ahead of expected tariff-driven price increases.
Paul Romanowski, CEO of homebuilder D. R. Horton (DHI) said in its earnings call Thursday that the “spring selling season started slower than expected as potential homebuyers have been more cautious due to continued affordability constraints and declining consumer confidence.”
Airlines have been under pressure so far this year, but high-end travelers may be resilient so far.
“The high-end consumer, the more wealthy consumer, the one that takes the global vacations, the one that wants to sit in a premium seat seems to be less impacted so far,” United Airlines (UAL) Chief Commercial Officer Andrew Nocella said during Wednesday’s earnings call,
American Express (AXP) execs said demand is in line with the credit-card company’s expectations as part of its latest quarterly financial update.
“We’re seeing our customers act as they have acted in the past,” said CEO Steve Squeri on a conference call. “Our card members may say they don’t have any confidence in the economy, but they still continue to spend, and they’re not spending off what’s in the market.”
Italian luxury fashion brand Moncler was asked about its U.S. consumers in its earnings call Wednesday. “We were and are still more worried about the current and future stage of health of the American economy and of consumer confidence” than about tariffs, Chief Corporate and Supply Officer Luciano Santel said,
Jan Middelhoff, CFO of German toymaker Tonies (TNIE), called American consumers “very healthy” and said in the company’s earnings call earlier this month that toys are considered a “recession-resilient category.”
“The last thing parents are saving on are their kids’ presents or expenses for kids,” CEO Tobias Wann said. “Kids don’t care about tariffs, and I can tell you the average playtime last week was the same [as] the week before and the weeks before,.”
Middelhoff said in the call that he has confidence in the category and in American consumers, and also says he thinks liftoff to consumer sentiment will occur once the shock of the current market changes eases.