Monthly wealth stream


U.S. President Donald Trump stands, after delivering remarks on tariffs, in the Rose Garden at the White House in Washington, D.C., U.S., April 2, 2025. 

Leah Millis | Reuters

Global markets, businesses and long-standing geopolitical relationships were thrown into disarray on Thursday, the day after U.S. President Donald Trump announced his tariff policy — and Europe was not spared from the chaos.

The European Union has been hit with 20% duties, while the U.K. was hit with a lower 10%, benefiting from its more balanced U.S. trade relationship. All eyes will now be on how far policymakers will go in their response, and how deeply the conflict can escalate.

Most analysts agree that, from an economic perspective, there are few — or perhaps no — winners from the expected slowdown in growth and the fracturing of trade ties.

Some bright spots nevertheless emerged among European assets on Thursday — as well as some deeply negative ones.

Luxury goods

Food and drink manufacturers

The EU describes the U.S. as a “major destination” for food and beverage products, such as wine, beer, spirits, chocolate, cheese and olive oil.

“Our sectors are highly integrated across the Atlantic and our shared trade in spirits supports many jobs on both sides, across manufacturing, distribution, farming, retail and hospitality,” trade body Spirits Europe said in a statement on Thursday. “We want to ensure a return to an environment that supports continued growth for both EU and US producers.”

Sales of French wine and spirits to the U.S. are expected to fall at least 20% in the U.S. as a result of new tariffs, Gabriel Picard, chairman of industry group FEVS, told France’s BFM TV late on Wednesday.

Budweiser beer in the brewery section at a Walmart Supercenter on March 02, 2023 in Austin, Texas. 

Brandon Bell | Getty Images

Germany

Germany was the EU’s largest exporter of goods to the U.S last year. The European country is home to some of the region’s biggest carmakers, including BMW, Volkswagen, Mercedes-Benz and Porsche — all of which are now subject to 25% import tariffs.

In a note to clients on Thursday, Robin Winkler, chief economist at Deutsche Bank Research, said there was “no question that last night’s tariff announcement … is bad news for the German economy.”

“The negative surprise however lies not so much in the direct tariff hit,” he said, noting that markets had been expecting the reciprocal 20% tariff.

“However, the much higher US levies of 50% or more on Asian imports are a genuine surprise and imply a sharper global trade shock than we and most observers had expected,” Winkler said. “Indirectly, this is a negative shock for Germany, too.”

Germany’s Federal Association of Wholesalers, Foreign Trade and Services (BGA) slammed Trump’s reciprocal tariffs as “a frontal attack on world trade” in a statement on Thursday.

“With drastic tariff hikes for more than 100 trading partners, the American president is plunging the world into an open trade war with an American Brexit,” BGA President Dirk Jandura said in an emailed statement. “I assume that the conflict will significantly affect our economic growth. The longer it takes, the more painful it will be for everyone, including the USA.”

Retail

Shipping

The container ship Gunde Maersk sits docked at the Port of Oakland on June 24, 2024 in Oakland, California. 

Justin Sullivan | Getty Images

“In its current form, [tariffs] clearly isn’t good news for global economy, stability and trade,” the company said in a statement.

Shares of European shipping and logistics firms were broadly lower on Thursday, with Maersk down 9.5%, Hapag-Lloyd falling 9%, and DSV shedding 5.2%.

Banks

Autos

European automakers face a ‘substantial hit’ from Trump tariffs: Kepler Cheuvreux

An escalating global trade war is expected to have a profound impact on the car industry, particularly given the high globalization of supply chains and the heavy reliance on manufacturing operations across North America, particularly Mexico.

Regional currencies

Pharmaceuticals

Flags with the logos of Danish drugmaker Novo Nordisk, maker of the blockbuster diabetes and weight-loss treatments Ozempic and Wegovy are pictures while the company presents the annual report at Novo Nordisk in Bagsvaerd, Denmark, on February 5, 2025. 

Mads Claus Rasmussen | Afp | Getty Images

Utilities


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